Is It Responsible To Revitalise During A Recession?

All around the world, the forward thinking plans of the early noughties have been stopped in their tracks by the recession. A walk in downtown Presque Isle tells the same story as towns throughout Europe: brownfield sites that haven’t been repurposed, hoardings telling of upcoming homes and offices that never arrived, their land turning into unkempt patches of wild grass. It’s urban decay, and rather demoralising to look at, wherever you find it. It’s a reminder that whilst we’re now looking at High Yield Savings, with our only contact with our only contact to our old bosses through our work accident claims, there couldn’t have been further from our minds a decade ago.

And it’s not just story that is told in small towns in the tritely defined ‘western world’. Dubai remains the text book example of a city that, by now, should be a glittering giant of human endeavour. With the world’s biggest malls, some of the world’s biggest towers and even massive environmental engineering projects that are turning acres of sea into land. But the malls are full only when the tourist season gets going and the towers are empty. As for the artificial islands, long stretches of land are completely unoccupied: ‘the World’, the most ostentatious (with islands roughly in the shape of the world map) has only one complete development. Ordinary people caught up in the storm have been reaching for the Compensation calculator, but often find themselves permanently blighted by their involvement.

The amount of money thrown at developments in Dubai, and at developments closer to home begs the question: is a programme of revitalisation for towns actually all that responsible in the current financial climate? Lest we forget that property, specifically sub-prime loan losses, were the starting gun for the whole meltdown.

The answer of course is that measured investment, longer term plans with lower risks and an end to over enthusiastic lending ought to be the code of practice. And this is not one and the same as an end to revitalisation.

As it currently stands, areas that were struggling pre-recession are really no worse off than everywhere else. Your nearest large city will have areas that look identical to the most put-upon examples in Presque Isle. What has moved into your local Borders? How about Blockbusters, KB Toys, Movie Gallery, Office Depot, Inkstop? Countless chains have been removed from the game, or merged into other equally precarious brands.

The whole issue with our continued lapse into recession is that there isn’t enough spending. But the implicit assumption in government seems to be that consumers need to be ‘encouraged’ to spend, something that seems unlikely when all we ever hear about is cuts. True, many (perhaps even all) cuts are necessary, but some degree of spending is equally essential. How are we going to be encouraged to take the money from our Car accident compensation and spend it on consumer goods when the shops aren’t there, our malls are dilapidated and we won’t spend money on renovating even our heritage sites?

It’s a give and take arrangement, and hopefully one we can sort out before the economy spirals downward again.

Are Online Mispricing Mistakes Changing Consumer Buying Behaviour?

M&S TVHigh street stores are closing, more and more people are opening up e-commerce stores and a tonne of webmasters are making pricing mistakes. It’s that simple. The rapid increase in both niche e-stores and huge online retailers stocking more and more products mean that mispricing errors are as high as ever, with both genuine human errors and database issues causing products to be incorrectly listed. It doesn’t matter whether you are a bedroom business in downtown Presque Isle, USA or a corporate website run from London, UK, the same problems are occurring for individuals and huge corporations.

Consumer behaviour is changing and causing a relationship to develop between these scenarios occurring on a day to day basis and the no longer shy post-recession Brits cashing in on some unfortunate and costly mistakes. Consumers are now bulk buying mispriced products and selling them on, creating an entire industry built on entrepreneurial instinct and taking advantage in the relative infancy of the newly social aspect of e-commerce.

M&S and Argos Mispricing

In the last month there have been two mispricing examples which highlight the grey area of the consumer law concerning online mispricing.  They also highlight the fact that huge corporate companies are just as susceptible to these mistakes as an individual running their own t-shirt store. Earlier this month, Marks and Spencer accidentally priced a Panasonic plasma TV worth over £1000 at just £199. The deal was posted on bargain hunting platform Hot UK deals as customers flocked to the site, paid on their credit card and snapped up the 50 inch 3D television for a rock bottom price. Initially, Marks and Spencer were reluctant to honour the deal, but following an online petition and even a petition song, they honoured the deal and though they would have lost out on cash, they earned a few brand brownie points.

Argos on the other hand, did completely the opposite. On the 21st January, a day which suspiciously coincided with the launch of their new catalogue, Argos listed a brand new, sim free Nokia Lumia 800 mobile phone reduced from £449.99 down to £119.99. Naturally it attracted a lot of interest, was listed on Hot UK deals and loads of people bought the product. However, when Argos realised their ‘mistake’ they contacted customers via text message to say that the deal would not be honoured. Those who purchased the item on their credit cards or via Paypal would have to wait seven days for the money to be refunded to their accounts. The whole situation was very messy and their brand has taken a bit of a battering on the Hot UK deal comments section with over 1500 comments discussing the situation. Despite this, Argos have stood firm and not honoured the deal.

These two examples show that there’s no real right or wrong when it comes to cashing in on online mistakes and the law is this industry is a minefield for both consumers and the retailers. One thing is certain and that is, until there is a clear law in place, consumers socially sharing and bulk buying mispriced products will continue, and rightfully so.

Presque Isle Downtown Revitalization

Presque Isle Downtown Revitalization

Welcome to Downtown Presque Isle, Maine

Downtown Business Owner / Operators Survey

The Presque Isle Downtown Revitalization Committee (PIDRC) is our community program for improving and maintaining the heart of our city. It is a volunteer-driven organization working to revitalize downtown Presque Isle. PIDRC has adopted the National Main Street USA 4-Point Model.

PIDRC partners with businesses, as well as civic and professional, individuals and educational organizations. The revitalization of downtown Presque Isle is important and something in which everyone, not just the committee, can participate. The future of our city’s downtown area holds much excitement and we need your support. We cordially invite you to join us.

Save the Date! The 2nd Annual Aroostook Women’s XC Ski Day, a benefit for the Battered Women’s Project, is just around the corner on February 1, 2009. Please mark your calendar and click here for details.

About PIDRC

Vision

The Downtown Revitalization Committee is a community-based organization that works to preserve and advance Presque Isle’s historical heritage by emphasizing economic vitality of the downtown district, keeping the downtown and surrounding area economically viable and attractive, and maintaining the wonderful quality of life that exists.

Mission

It is our mission to encourage our community to preserve and reinvest in the economic, aesthetic, and cultural future of Presque Isle by promoting viability and vitality of the downtown.

Officers, 2009:

Cathy Beaulieu, Chair
Billie Brodsky, Vice Chair
Rachel Rice, Secretary
Luke Rossignol, Treasurer

Board of Directors, 2009:

Cathy Beaulieu
Virginia Joles
Rachel Rice
Craig Green
Billie Brodsky
Gretchen Morse

Community Involvement

In the spring of 2006, an energetic group of businesspeople and residents banded together to revitalize the warm and welcoming atmosphere of Downtown Presque Isle. We are making progress. Some of the highlights of our accomplishments include:

Brought back and increased the number of Flower Buckets on Main Street in the Summer
Returned benches and trash receptacles
Collaborative effort with the City of Presque Isle, University of Maine at Presque Isle, Northern Maine Community College and SAD 1 resulting in the city’s first Mural, located next to the Key Bank Building on Main Street
Collaborative effort with the University of Maine at Presque Isle and the Crown of Maine Balloon Fest for StreetFair 2008, a very successful, first-time event held on Main Street
Partnered with Presque Isle Area Chamber of Commerce as Hosts of Happy Hour Social held at Café Sorpreso

Press & Media

January 1, 2009
PIDRC seeks marketing firm to establish Downtown brand identity
The Presque Isle Downtown Revitalization Committee is seeking a marketing firm to develop a logo and tagline for Downtown Presque Isle. Incorporating the theme of “The Star City,” usage of the logo and tagline will be widespread, serving as a visual representation and symbol of recognition for area residents, business owners and the public.

September 29, 2008
New mural featuring Star City educational institutions unveiled in downtown Presque Isle: A first-of-its-kind project to be undertaken through Presque Isle’s initiative to breathe new life and a new look to the downtown was unveiled at a celebration held in the center of the city today.

September 10, 2008
Chamber, Downtown Revitalization Committee thrilled with success of StreetFair 2008
If you were in downtown Presque Isle on the evening of Saturday, Aug. 23 during the Crown of Maine Balloon Festival, you may have noticed the hundreds of people feasting and dancing on Main Street.

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